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This article from clickz.com focuses on the importance of word-of-mouth in promoting your product. Point is, people are much more likely to trust someone they know regarding a product than a biased advertisement. To take that a step further, hearing any kind of product feedback from someone you may or may not know goes much further than an advertisement, in my opinion. For example, I’ll go to cnet.com to read reviews on technology products before buying them. Most of the time, I’ll skip over the editor’s review and just read the user reviews. Sometimes this means sorting through reviews that are poorly done or were clearly biased one way, but it’s amazing how many people there are that like to provide you with as much useful information as possible. I guess that’s what makes wikipedia so successful.
And in response to this article: why don’t we all just go get under the sheets, and sob?
