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I noticed Sean, one of my classmates, taking class notes through his blog so I thought I’d give it a shot.
Promotion 1: Intro - Advertising
- Media characterisitcs impact advertising
- Impact of non-advertising investments
- consumer participation
- Business sites and media vehicles
- Inherent conflict w/ hypertext medium
- User must click on the site
Sources of Advertisements
- Performance-based SEM
- Major portals (yahoo!, MSN)
- ISPs
- Users’ sites
- Own site
Types of Advertisements
- Text-based
- Banners
- Buttons
- Pop-ups
- Interstitials
- Page Sponsorships
Designing Web Advertisements
- Content of:
- Vehicle
- Advertisement
- Target page and subsequent pages
Metrics and Business Models
- Hits
- Impressions
- Page Views
- CPM
- Cost per thousand - awards value of branding which CPC and CPA does not do
- CPC
- Cost per click
- CPA
- Cost per action (what they do after they click)
