Friend Me On Facebook!
Follow Me On Twitter!
Promotion 2: Affiliate Programs - word of mouth marketing
- Word of mouth w/ economic incentive, akin to MLM
- CPA or CPC
- Long tail, niche products and niche audiences
- Helps SEO, inbound links
- Helps branding
- In house (amazon etc.) versus network (linkshare; perfiliate)
Search Engine Marketing
- Adwords and Yahoo’s! Overture
- SEO
- Idenify relevant keywords
- Math pages to keywords
- Title tag
- Body text
- Number of inbound links
- Anchor text of inbound links
E-mail Advertising vs. RSS
- What’s wrong with e-mail advertising
- Loss of incentives as e-mail gets older and falls behind in inbox
- Why RSS?
- Read when you want to read it - when convenient for you
- Performance-based analytics/marketing
