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  • 23May

    The issue of baseball and steroids is not new news. It has tainted the game in a similar way the player strike did in the 90’s. MLB’s answer is a very strict testing and punishment protocol for any players that test positive for performance enhancing drugs. Truth is cheating has been going on in baseball for a long time. Longer than most of us know, or want to know. The wave of the steroid topic first hit the news a couple years ago, and every now and then it gets another shot in the arm.

    Yankees first basemen/DH Jason Giambi was quoted as saying, “I was wrong for doing that stuff. What we should have done a long time ago was stand up — players, ownership, everybody — and said, ‘We made a mistake.’”

    So, in short, Giambi is essentially admitting that he took steroids. Not only that, but he was implying people besides the players knew what was going on. Since this story hit, MLB has been investigating the issue very seriously, as it promised it would with every individual performance enhancing drug case. There are talks about the Yankees terminating his contract and MLB implementing further punishments for Giambi.

    Something about this rubs me the wrong way.

    I have no objection to random drug testing and punishments for any players who are tested positive. But to punish one of the only players who is stepping forward and being honest about what he did in the past just seems wrong.

    Look, we know a lot of players took steroids. We also know that very few have come forward to admit it. Most are lying or avoiding the issue all together. Now what we have is MLB punishing the few honest enough to admit it.

    What makes the steroid issue so serious is the message it is sending. Baseball is supposed to be a “pure” sport; our national pastime. Now, the sport has been tainted by cheating. MLB is trying to send the message, especially to children, that cheating is wrong and those who do it will not come out on top, but MLB is missing the opportunity to send a another message; a better message.

    This is what I propose. 1) Continue random drug testing. MLB has been clear on its rules for a while now and if you are caught with your hand in the cookie jar, punishment should ensue. But, here’s the kicker: 2) grant amnesty to all players who admit using drugs in the past. MLB has made it clear they are serious, but the cost of coming forward is so high that the majority of players are keeping quiet.

    This will not leave players free and clear, by any means. Baseball, after all, is about the fans. Let the fans decide if they still want to stand behind their baseball heroes once they have stepped forward and said, “I made a mistake.”

    The important message here is honesty. By granting amnesty to players, it will let those who are worthy of our respect step forward and admit their mistake. Let those who want to sit in the shadows stay there - that’s how they should be remembered anyway.

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  • 14May

    After hours upon hours of SEO research and experimentation, the fruition of my hard work is starting to take shape. My entry to the Stiuqxela SEO optimization contest has made leaps and bounds over the past day and is now one of the top Google search results. Not only that, but it holds second place for an entry that is not assisted by Chris Einkauf’s articles and blogs (which currently hold the top spots overall).

    I’m optimistic that in time I’ll jump up even higher. I may never hold the top spot because I do not have the advantage Cynthia and Mesh’s blog have, but I’m happy where I’ve ended up and have definitally learned a lot from this experiment. I’m using the techniques to help boost my own website, chrisaleone.com, ranking in google. Unfortunately, my top competition is the internet movie database. Apparently some little punk with my name was in some movie back in the days of the black and white Lassie and the database entry on him holds the top spot right now. Overall, I’m currently on the 4th page. I hope to change that soon.

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  • 07May

    Wait, huh? Seriously? Google is trying to buy NBC?

    This seems to be some of the latest buzz on Wall Street, and why not? Wall Street is pretty much the business equivalent of the popular high school hangout spot we all wished we could have been a part of. The idea of NBC getting acquired is not “new” news, persay. But the idea of Google, a company with no real experience in the major media market, taking over such a powerful media source like NBC is nothing short of a really big deal.

    Google doesn’t give many results on this topic…yet. But give it some time.

    Right now, one of the few search results on this subject (John Battelle’s search blog) is saying that this is just a dumb idea. His main point is Google does not have the knowledge or experience to run a company like NBC. Ok, sure. I’ll agree with that. But they sure didn’t have any experience when they started Google only a decade ago and they pretty much run the world now - not really, but once again, give it some time.

    What makes me lick my chops most when it comes to this is my high regard to Google. Be it in terms of what they’ve accomplished already or just how they run their organization. This is a company I think is going to continue to change the way the world operates. They are going to grow and expand in areas that seem, right now, far fetched for a company who’s flagship is web search based advertising.

    All in all, a big acquisition like NBC is something I can see Google doing. If it’s not NBC, it will be something else, for sure. Mark my words. Google will be running the show before we even know what happened. The fact that a young company who’s business is advertising through web searches is even being considered to take over NBC says enough, I think.

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  • 07May

    Promotion 3: Promotional Mix

    • Sales promotion
      • Coupons
      • Contests
      • Free Trials
    • Public Relations
      • Control versus participation
      • Employee participation
      • Listening and engaging
    • Media Changes
      • Fragmentation
      • Integration
      • Timeshifting
      • Mobile Media
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