Chris Leone

• 18Apr

  4-18 Live Blogging

  Live blogging, class material No Comments

  I noticed Sean, one of my classmates, taking class notes through his blog so I thought I’d give it a shot.

  Promotion 1: Intro - Advertising

  • Media characterisitcs impact advertising
  • Impact of non-advertising investments
  • consumer participation
  • Business sites and media vehicles
  • Inherent conflict w/ hypertext medium
  • User must click on the site

  Sources of Advertisements

  • Performance-based SEM
  • Major portals (yahoo!, MSN)
  • ISPs
  • Users’ sites
  • Own site

  Types of Advertisements

  • Text-based
  • Banners
  • Buttons
  • Pop-ups
  • Interstitials
  • Page Sponsorships

  Designing Web Advertisements

  • Content of:
  • Vehicle
  • Advertisement
  • Target page and subsequent pages

  Metrics and Business Models

  • Hits
  • Impressions
  • Page Views
  • CPM
  • Cost per thousand - awards value of branding which CPC and CPA does not do
  • CPC
  • Cost per click
  • CPA
  • Cost per action (what they do after they click)

  
  
  
  
  
  
  
  
• 30Mar

  Verify

  Live blogging No Comments

  Blog Directory
  Blog Directory
  Dmegs Web Directory
  Blogging Fusion Blog Directory
  
  
  
  
  
  Directory of Personal Blogs
  Total Blog Directory
  Personal Blog Directory
  
  
  

  
  
  
  
  
  
  
  
• 30Mar

  Cool days again

  Live blogging No Comments

  

  
  
  
  
  
  
  
  

   Next Entries »